Marketing Basics for Small Business Owners|Build & Manage Your Own Strategy
Equip Yourself with Marketing Knowledge & Become Self-Reliant
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Class 1: Introduction to Marketing
Learn what marketing truly is and how it differs from sales and branding. Understand the marketing funnel from awareness to retention, and explore the foundational mindsets that drive successful marketing: empathy, consistency, and experimentation.
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Class 2: Identifying Your Target Audience
Define your niche and ideal customer by exploring their pain points and desires. Learn how to use AI to build your ideal customer persona. You will also learn how to create a value proposition.
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Class 3: Building Your Brand
Discover how to shape your brand’s values, voice, and visual identity. You'll craft a mission statement, define your brand promise, and explore the basics of logos, colors, and taglines to represent your business.
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Class 4: Digital Marketing Foundations
Get a broad overview of digital marketing, including website basics, SEO, email, and social media. Learn how to choose the right platforms and set up tools like Google Business Profile for better local SEO.
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Class 5: Social Media Strategy
Develop a strategy based on your audience’s platform preferences. Learn how to create content pillars, plan posts, and use tools like Canva and scheduling platforms to boost engagement.
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Class 6: Email Marketing & Customer Retention
Understand why growing an email list is key to long-term success. Learn to create lead magnets and automated welcome sequences using tools like Mailchimp.
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Class 7: Creating a Simple Marketing Plan Setting SMART marketing goals
Build a basic marketing plan with clear, measurable goals. You’ll create 30-60-90 day strategies and learn how to manage time and budget effectively to reach your objectives.
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Class 8: Analytics & Adjusting Strategy
Explore essential metrics in tools like Google Analytics and Meta Insights. Learn how to evaluate performance, pivot when needed, and build a habit of monthly and quarterly reviews to stay on track.
Course Dates for Our English & Spanish Cohorts
Our course follows a hybrid format and takes place biweekly. Both cohorts meet every second Wednesday at 6 PM. Once enrolled, you’ll join other passionate business owners for in-person sessions at our office, with virtual meetings scheduled on alternating weeks.
🇺🇸 English Cohort Dates
July
July 16th (In person)
July 30th (Virtual)
September
Sept 10th (In person)
Sept 24th (Virtual)
August
August 13th (In person)
August 27th (Virtual)
October
Oct. 8th (In person)
Oct. 22nd (Virtual)
🇲🇽 Spanish Cohort Dates
July
July 9th (In person)
July 23rd (Virtual)
August
August 6th (In person)
August 20th (Virtual)
September
Sept. 3rd (In person)
Sept. 17th (Virtual)
October
Oct. 1st (In person)
Oct. 15th (Virtual)
Choose your plan
Worth $2,000. Get it now 70% off!
Do you want to learn about marketing for your business? Join other determined business owners in our "Introduction to Marketing" course to learn about key principals, tools, and strategies to make your business stand out, be remembered, and be favored by your target market.
Worth $5,375. Get it now 88% off!
At this level of our course, you have the privilege of having personalized marketing sessions for your business. The instructors will be available to work with you as your marketing consultant. Anything from helping you come up with great branding to drafting a strategic, full-proof marketing plan with you. Enroll now to unlock your full business potential!
Frequently Asked Questions
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This course is perfect for small business owners, start-ups, entrepreneurs, and mid-size businesses looking to build or improve their marketing strategy.
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You’ll learn marketing fundamentals including branding, audience targeting, digital marketing, social media strategy, email marketing, and how to create a practical marketing plan.
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The course runs for 4 months with 8 total group sessions held biweekly.
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It’s a hybrid format. The first class of the month will be in person and the second class will be virtual.
Our office is located 9620 Northeast Tanasbourne Dr Suite 300, Hillsboro, OR 97124
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Classes are held biweekly on Wednesdays at 6 PM.
English Cohort Dates
July
July 16th (In person)
July 30th (Virtual)
August
August 13th (In person)
August 27th (Virtual)
September
September 10th (In person)
September 24th (Virtual)
October
October 8th (In person)
October 22nd (Virtual)
Spanish Cohort Dates
July
July 9th (In person)
July 23rd (Virtual)
August
August 6th (In person)
August 20th (Virtual)
September
September 3rd (In person)
September 17th (Virtual)
October
October 1st (In person)
October 15th (Virtual)
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Yes! Depending on your package, you can receive up to two personalized one-on-one sessions per month with your instructor for tailored support and guidance.
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We want you to feel confident in your decision to join our marketing course. That’s why we offer a 100% refund after the first class if you decide the course isn’t the right fit for you.
Please note:
Refunds must be requested within 48 hours of completing the first class.
No refunds will be issued after the first class has passed.
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Yes! We offer English and Spanish cohorts led by dedicated instructors who support local businesses.
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Each cohort is limited to 10 participants to ensure a focused, high-impact learning experience.
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Yes, you can join the course late—as long as it's within the first month of the program. Please note that full payment is still required, regardless of your start date, as you’ll receive access to all course materials and resources. We’ll support you in catching up so you can fully participate in the remaining sessions.
Contact us for more information about our course.
kathryn@leloconsulting.com
503.490.8321
9620 NE Tanasbourne Dr Suite 300, Hillsboro, OR 97124